AI Content Generation

Automrktr uses AI to write post captions, generate images, suggest hashtags, and draft responses to comments and DMs. All AI actions consume AI credits from your balance.

AI Credits

Every AI action costs a fixed number of credits:

Your current credit balance appears in the top-right corner of the dashboard. Credits reset on your billing cycle renewal.

Purchasing Additional Credits

If you run out of credits mid-cycle, go to Settings → Billing and purchase a credit pack:

• 100 credits — $9
• 500 credits — $39
• 2,000 credits — $129

Generating Post Text

From the Post Editor

1. In the post editor, click Generate with AI (sparkle icon).

2. Optionally type a brief prompt describing what you want (e.g., "Announce our new pricing — excited and friendly tone").

3. Click Generate.

4. Automrktr returns a caption. Review it and either:

- Use it — click Accept to populate the editor

- Edit it — accept and modify

- Try Again — generate another version (costs 1 credit)

5. Hashtags are suggested automatically alongside the text.

From a Campaign (Batch Generation)

1. Open a campaign and click Generate Posts.

2. Set the number of posts to generate (1–20).

3. Automrktr creates a full batch, considering your campaign theme, posting frequency, and brand settings.

4. Review all posts before any are scheduled.

Prompt Tips

The AI produces better results with specific prompts:

Improving a Generated Post

After generation, you can ask Automrktr to refine the output:

1. Click Improve (or Suggest Improvement) on a generated post.

2. Automrktr analyzes what it generated and suggests specific improvements (e.g., "make it shorter", "add a call to action", "use more specific statistics").

3. Accept a suggestion to apply it and regenerate.

Image Generation

Automrktr can generate custom images using AI (Stable Diffusion / FLUX models).

From the Post Editor

1. In the media section, click Generate Image.

2. Describe the image you want (e.g., "A flat-lay of coffee and a laptop on a wooden desk, warm morning light, minimalist style").

3. Select a style preset (optional): Photorealistic, Illustration, 3D Render, Watercolor, Corporate, etc.

4. Click Generate (costs 5 credits).

5. Automrktr returns one image. Click Regenerate for a different version or Use This Image to attach it to your post.

Tips for Image Prompts

• Be specific about subjects, setting, lighting, and style.
• Include your brand colors if relevant (e.g., "product packaging in navy and gold").
• Avoid text in images — AI-generated text in images is often inaccurate. Add text overlays in the image editor instead.
• For consistent brand imagery, include style keywords in every prompt (e.g., "minimalist, clean, white background, [brand name] style").

Image Editor

After generating or uploading an image, click Edit Image to access the built-in image editor:

• Crop and resize
• Add text overlays
• Apply filters
• Draw annotations
• Adjust brightness, contrast, and saturation

Edited images are saved to your Library automatically.

Video Generation

Note: Video generation is available on Professional and higher plans and is currently in beta.

1. In the post editor, click Generate Video.

2. Describe the video (e.g., "A 15-second product showcase with animated text and upbeat music").

3. Choose a duration: 5s, 10s, or 15s.

4. Generation takes 2–5 minutes. You'll receive a notification when it's ready.

5. Preview the video and either use it or regenerate (costs 20 credits).

Auto-Reply Suggestions (Inbox)

Automrktr AI can draft replies to comments and DMs in your Inbox.

1. Open Inbox → Comments or Inbox → Messages.

2. Click on any comment or message.

3. Click Suggest Reply.

4. Automrktr drafts a response in your brand voice.

5. Review the draft, edit if needed, then click Send.

The AI considers:

• The context of the original post the comment is on
• Your brand voice settings
• The tone of the comment (question, complaint, compliment, etc.)

Google Ads Copy Generation

When creating a Google Ads campaign, Automrktr can generate:

• Headlines (up to 30 characters each, 3 per ad)
• Descriptions (up to 90 characters each, 2 per ad)

1. In the Ads campaign editor, click Generate Ad Copy.

2. Describe your campaign goal (e.g., "Drive trial signups for our project management software").

3. Automrktr generates multiple headline and description options.

4. Select your preferred combinations to create ad variants.

See [Google Ads Management](./07-google-ads.md) for more on ad variant A/B testing.

Brand Voice Settings

Brand voice settings ensure every AI-generated piece of content sounds like you. Configure these in Settings → Brand:

Campaign-level AI settings (tone, style, hashtags) override these defaults for specific campaigns.

Content Safety

Automrktr's AI filters content for:

• Harmful or inappropriate material
• Competitor mentions (configurable)
• Content on your blacklist

If generated content is flagged, you'll see a warning and an option to regenerate with different parameters.