SEO Tools
Automrktr includes a built-in SEO toolkit for tracking keyword rankings, auditing your website, researching opportunities, and monitoring backlinks — all alongside your social and email activity.
SEO Projects
Everything in the SEO module is organized into Projects. Each project is tied to one website.
Creating a Project
1. Go to SEO in the sidebar.
2. Click New Project.
3. Enter:
- Project Name (e.g., "Main Website", "Blog")
- Website URL (e.g., https://yourcompany.com)
- Target Country — for localized rank tracking
- Target Language
4. Click Create Project.
Automrktr will begin an initial crawl and keyword scan in the background. This takes a few minutes for most sites.
Keyword Research
Find keywords worth targeting before you create content or optimize existing pages.
1. Go to SEO → Keyword Research.
2. Enter a seed keyword — a broad topic related to your business (e.g., "social media scheduling").
3. Click Research.
4. Automrktr returns a list of related keywords with:
- Search Volume — estimated monthly searches
- Keyword Difficulty — how hard it is to rank (0–100 scale)
- CPC — average cost-per-click for paid search
- SERP Features — whether Google shows featured snippets, ads, images, etc.
5. Click Add to Project next to any keyword to start tracking it.
Filtering Results
Filter keyword suggestions by:
- Minimum/maximum search volume
- Maximum difficulty (e.g., "only show keywords with difficulty < 40")
- Keyword contains / does not contain
Rank Tracking
Track your website's position in Google search results for specific keywords over time.
Adding Keywords to Track
1. Go to SEO → Rankings.
2. Click Add Keyword.
3. Enter one or more keywords (one per line).
4. Select the target country and device type (desktop or mobile).
5. Click Save.
Rank checks run daily. Results appear within 24 hours of adding a keyword.
Reading the Rankings Dashboard
| Column | Description |
|---|---|
| Keyword | The keyword being tracked |
| Current Position | Your rank today (1–100+) |
| Previous Position | Your rank 7 days ago |
| Change | Difference (+ is up, − is down) |
| Best Position | Your all-time best rank for this keyword |
| Volume | Monthly search volume |
| URL | The page on your site that ranks for this keyword |
Position History
Click any keyword to see a chart of your ranking history over the past 30, 60, or 90 days.
Site Audit
The SEO audit crawls your website and identifies technical issues that could hurt your rankings.
Running an Audit
1. Go to SEO → Audit.
2. Select your project.
3. Click Run Audit.
4. The crawl may take a few minutes depending on site size.
Audit Report
The audit report categorizes issues by severity:
| Severity | Description |
|---|---|
| Critical | Issues that significantly harm rankings (broken pages, missing titles, etc.) |
| Warnings | Issues worth fixing for better performance |
| Notices | Minor improvements and best practices |
Common Issues Checked
- Broken links (4xx and 5xx errors)
- Missing or duplicate title tags
- Missing or duplicate meta descriptions
- Missing H1 tags or multiple H1s per page
- Images without alt text
- Pages too slow to load (Core Web Vitals)
- Missing canonical tags
- Redirect chains (too many hops)
- Thin content (pages with very little text)
- Duplicate content across pages
- Missing HTTPS or mixed content warnings
- Large page size (images not optimized)
- Mobile usability issues
Fixing Issues
Each issue in the report links to the specific page(s) affected and explains how to fix it. After fixing issues on your site, re-run the audit to confirm they're resolved.
On-Page Optimization
Go to SEO → On-Page for recommendations on specific pages.
1. Enter the URL of a page on your site.
2. Enter the target keyword you want that page to rank for.
3. Automrktr analyzes the page and scores it (0–100) based on:
- Keyword presence in title, H1, meta description, and body
- Content length
- Internal linking
- Page speed
- Image optimization
4. A checklist of specific improvements is shown with priority levels.
Backlink Analysis
Monitor who is linking to your website and identify new link-building opportunities.
Viewing Your Backlinks
1. Go to SEO → Backlinks.
2. Select your project.
3. Automrktr shows all known backlinks with:
- Source domain — the site linking to you
- Domain Rating — the linking site's authority (0–100)
- Target URL — which page on your site they link to
- Anchor text — the clickable text of the link
- Link type — dofollow or nofollow
- First seen — when Automrktr first detected the link
Filtering Backlinks
Filter by domain rating, link type, or target URL to focus your analysis.
Competitor Backlinks
Go to SEO → Competitors to see which sites are linking to your competitors (but not to you). These represent potential link-building opportunities.
SEO + Content Integration
Automrktr connects SEO data to your content strategy:
- When creating a campaign or post, Automrktr can suggest keywords to include based on your tracked keyword list.
- On-page scores for blog posts or landing pages can be referenced directly in campaign notes.
- Rankings are shown in the main Analytics dashboard alongside your social and email metrics.
Rank Check Frequency
- Standard plans: Daily rank checks
- Growth and higher: Daily rank checks with historical trend data
- Enterprise: Custom frequency available
Manual rank checks can be triggered at any time by clicking Check Now on the Rankings page (limited to 5 manual checks per day per project).
Need more help?
Our support team is available to answer your questions.