Posts & Scheduling

Automrktr gives you full control over creating, editing, scheduling, and publishing posts — with optional AI assistance at every step.

Creating a Post

From the Posts Page

1. Go to Posts in the sidebar.

2. Click New Post in the top-right corner.

3. Fill in the post details (see fields below).

4. Click Save Draft, Schedule, or Publish Now.

From the Calendar

1. Go to Calendar.

2. Click on any empty time slot.

3. A new post editor opens pre-filled with that date and time.

From a Campaign

1. Open a campaign from the Campaigns page.

2. Click Generate Post to create an AI-generated post for that campaign.

3. Review and schedule the generated post.

Post Editor Fields

Platform-Specific Character Limits

Automrktr shows a real-time character count and highlights if you exceed a platform's limit.

Cross-Posting

You can post the same content to multiple platforms at once by selecting multiple platforms. Automrktr sends the post independently to each platform so each gets its own engagement metrics.

Tip: Content that works great on LinkedIn (long-form, professional) may need a shorter, punchier version for Twitter/X. Use the AI generator to create platform-specific variants.

Scheduling Posts

Manual Scheduling

1. In the post editor, set a Scheduled Date and Time.

2. The time shown is your local browser time — Automrktr stores and delivers in UTC.

3. Click Schedule to confirm. The post status becomes Scheduled.

Scheduling from the Calendar

• Drag any Draft post from the post list and drop it onto a calendar slot.
• The post's scheduled time updates automatically.
• Drag a Scheduled post to a different slot to reschedule.

Best Times to Post

Automrktr analyzes your historical post performance to suggest optimal posting times. Go to Analytics → Best Times to see a heatmap of when your audience is most engaged. You can apply these suggestions directly when scheduling.

Post Statuses

Approval Workflow

If a campaign has Requires Approval enabled, posts in that campaign must be approved before they can be scheduled.

For content creators (Org Members):

1. Create your post and click Submit for Approval.

2. The post enters Pending Approval status.

3. An admin or approver will review and either approve or request changes.

For approvers (Org Admins and Owners):

1. You'll receive an in-app notification when a post is pending approval.

2. Go to the post and click Approve or Request Changes.

3. If approved, the post moves to Approved and can be scheduled.

Bulk Import

Upload multiple posts at once using a CSV file.

1. Go to Posts → Import.

2. Download the CSV template.

3. Fill in your posts (platform, content, media URL, scheduled date/time).

4. Upload the completed CSV.

5. Automrktr validates each row and shows any errors before confirming the import.

CSV Format

platform,content_text,media_url,scheduled_at,hashtags,campaign_name
instagram,"Check out our latest product!",https://example.com/image.jpg,2026-04-01T10:00:00Z,"#product #launch",Spring Launch
facebook,"Big news coming next week. Stay tuned!","",2026-04-02T14:00:00Z,"#announcement",Spring Launch

Post Templates

Save frequently used post formats as templates to speed up future creation.

Creating a template:

1. Create or open a post.

2. Click Save as Template.

3. Give the template a name.

Using a template:

1. In the post editor, click Use Template.

2. Select from your saved templates.

3. The template content populates the editor — customize as needed before saving.

Templates are managed in Library → Templates.

Publishing Now

To publish a post immediately (without scheduling):

1. Open the post editor or find the post in the list.

2. Click Publish Now.

3. Confirm the action.

The post is sent to the selected platform(s) within seconds.

Editing and Deleting Posts

Editing:

• You can edit a post in Draft, Pending Approval, or Approved status at any time.
• Scheduled posts can be edited but require re-confirmation of the schedule.
• Published posts cannot be edited in Automrktr (edits must be made directly on the platform).

Deleting:

• Open the post and click Delete, or use the menu (⋯) in the post list.
• Published posts can be deleted from Automrktr's records but the live post on the platform is not removed. You must delete it directly on the platform.

Media Library

The Library stores all images and videos you've uploaded. When creating a post, click Choose from Library to reuse existing media instead of uploading again.

To add media to the Library:

1. Go to Library → Media.

2. Click Upload and choose your file.

3. Supported formats: JPG, PNG, GIF, MP4, MOV.

4. Maximum file size: 100 MB for video, 10 MB for images.