Social Media Management

Automrktr connects to your social media accounts and handles publishing, scheduling, and engagement tracking across all major platforms.

Connecting Social Accounts

Supported Platforms

How to Connect a Platform

1. Go to Settings → Platforms.

2. Find the platform card and click Connect.

3. You'll be redirected to that platform's login and authorization page.

4. Approve the requested permissions — Automrktr needs permission to post, read analytics, and optionally read comments.

5. After authorization, you'll return to Automrktr and the platform will show as Connected.

Facebook — Selecting a Page

Facebook requires an extra step after OAuth:

1. After connecting your Facebook account, go to Settings → Facebook → Select Page.

2. Choose which Facebook Page you want to post to (your personal profile cannot be used for business posts).

3. Click Connect Page.

Reconnecting a Platform

Social platform access tokens expire periodically. If a platform shows Reconnect needed:

1. Click Reconnect on the platform card.

2. Complete the authorization flow again.

3. All scheduled posts for that platform will resume automatically.

Disconnecting a Platform

1. Go to Settings → Platforms.

2. Click the menu (⋯) on the platform card.

3. Select Disconnect.

Note: Disconnecting a platform will not delete your scheduled posts. They will remain in Draft status and can be re-scheduled after reconnecting.

Platform-Specific Notes

Instagram

• Instagram requires a Facebook Business Page linked to an Instagram Professional Account.
• Standard personal Instagram accounts cannot be connected directly.
• Reels and Stories are supported but may have platform-imposed size and duration limits.

LinkedIn

• Automrktr posts to your LinkedIn Company Page, not your personal profile.
• Make sure you are an admin of the Company Page you want to connect.

Twitter/X

• Twitter/X API access requires approval from X. If your account was created after 2023, you may need to apply for API access at developer.x.com before connecting.

TikTok

• TikTok posting is available on Growth and higher plans.
• Video posts are uploaded and scheduled; TikTok does not allow programmatic publishing of Stories.

Follower & Audience Sync

Automrktr automatically syncs your follower counts and audience data daily. You can see:

• Current follower count per platform
• Follower growth over time in Analytics
• Audience demographics (where available from the platform API)

These are visible in Analytics → Audience.

Unified Inbox

The Inbox brings comments and direct messages from all connected platforms into one place.

Comments

• View all comments on your posts across every platform.
• Reply to comments directly from Automrktr — your reply posts back to the original platform.
• AI Reply Suggestions: Automrktr can draft a response for you. Click Suggest Reply on any comment to generate one, then review and send.
• Mark comments as Resolved or Archived to keep your inbox clean.

Direct Messages (DMs)

• View and reply to DMs from Facebook, Instagram, Twitter/X, and LinkedIn (where supported by the platform API).
• Automrktr can suggest DM responses using AI — click Suggest Reply to generate a draft.

Settings

Go to Inbox → Settings to configure:

• Which platforms to sync comments and DMs from.
• How often to sync (near-real-time or hourly).
• Notification preferences for new messages.

Engagement Metrics

Automrktr syncs engagement data from each platform automatically. For each published post you'll see:

Analytics are available in Analytics → Overview and on individual post detail pages.

Troubleshooting Publishing Errors

If a post fails to publish, it will be marked Failed in your calendar and post list.

Common causes:

• Expired access token (platform disconnected) — reconnect the platform and retry.
• Media file format not supported by the platform.
• Caption too long for the platform's character limit.
• Platform API outage (temporary) — Automrktr will retry automatically.

Retry behavior:

• Automrktr retries failed posts automatically: first at 5 minutes, then 15 minutes, then 45 minutes.
• After 3 failed attempts, the post is marked Failed and requires manual review.
• Click Retry on any failed post to trigger an immediate re-attempt.