Email Marketing

Automrktr's email marketing tools let you build campaigns, manage subscriber lists, segment your audience, and automate multi-step email sequences — all from the same platform as your social media.

Getting Started with Email

Domain Setup (Required)

Before sending any emails, you must verify a sending domain. This protects your sender reputation and prevents emails from going to spam.

1. Go to Email → Settings → Sending Domains.

2. Click Add Domain.

3. Enter your domain (e.g., yourcompany.com).

4. Automrktr will show three DNS records to add to your domain registrar:

- SPF — authorizes Automrktr to send on your behalf

- DKIM — cryptographically signs your emails

- DMARC — specifies how receiving servers should handle unauthenticated emails

5. Add the records in your DNS provider (GoDaddy, Namecheap, Cloudflare, Route53, etc.).

6. Return to Automrktr and click Verify — DNS propagation can take up to 48 hours.

Important: Do not skip domain verification. Sending from an unverified domain will cause high spam rates and damage your email deliverability.

Subscriber Lists

Lists are groups of email subscribers. Every subscriber must belong to at least one list to receive emails.

Creating a List

1. Go to Email → Lists.

2. Click New List.

3. Give the list a name (e.g., "Newsletter Subscribers", "Trial Users", "Customers").

4. Set a Reply-To address — where replies from subscribers will be sent.

5. Click Create.

Adding Subscribers

Manual import (CSV):

1. Open a list and click Import Subscribers.

2. Download the CSV template.

3. Fill in email addresses, names, and any custom fields.

4. Upload the CSV. Automrktr validates each row and skips duplicates.

Manual single add:

1. Open a list and click Add Subscriber.

2. Enter the email address and name.

Via API:

Use the Automrktr API to add subscribers programmatically (e.g., from a signup form or your app). See the [API Reference](./13-api-reference.md).

Via pixel behavior:

Subscribers can be automatically enrolled from website behavior. See [Behavioral Triggers](#behavioral-triggers) below.

Managing Subscribers

In Email → Subscribers, you can:

• Search for any subscriber by email
• View their full history (campaigns received, opens, clicks, conversions)
• Change their subscription status (Active, Unsubscribed, Bounced)
• Erase subscriber data (GDPR compliance) — this permanently deletes all records for that subscriber

Email Campaigns

An email campaign is a single email sent to one or more lists or segments.

Creating a Campaign

1. Go to Email → Campaigns.

2. Click New Campaign.

3. Fill in:

- Campaign Name — internal name for your reference

- Subject Line — what recipients see in their inbox

- Preview Text — the short text shown below the subject in most email clients

- From Name — the sender name (e.g., "Jane at Acme Corp")

- From Address — must use your verified sending domain

- Reply-To Address — where replies go

- Send To — choose one or more lists or segments

4. Design your email using the drag-and-drop Email Builder.

5. Set a Send Date/Time or send immediately.

6. Click Send or Schedule.

Email Builder

The drag-and-drop email builder lets you design professional emails without code:

• Blocks: Text, Image, Button, Divider, Spacer, Video (thumbnail), Social Icons, HTML
• Templates: Start from a pre-built template or blank
• Preview: Toggle between desktop and mobile views
• Personalization: Insert merge tags like {{first_name}} or {{unsubscribe_link}}

Always include {{unsubscribe_link}} — it's legally required in most countries.

Campaign Statuses

A/B Testing Emails

Test different subject lines, content, or from-names to find what performs best.

1. In the campaign editor, click Enable A/B Test.

2. Create two (or more) variants:

- Variant A — your control (original)

- Variant B — your test version (different subject line, content, etc.)

3. Set the test split — what percentage of your list receives each variant (e.g., 50/50).

4. Set the winning metric — Open Rate, Click Rate, or Conversion Rate.

5. Set how long to wait before picking a winner (e.g., 4 hours).

6. Automrktr automatically sends the winning variant to any remaining recipients.

Segments

Segments let you send targeted emails to a subset of your subscribers based on rules you define.

Creating a Segment

1. Go to Email → Segments.

2. Click New Segment.

3. Build rules using AND/OR logic:

- List membership: "Is on list X"

- Email engagement: "Opened any email in the last 30 days"

- Conversion events: "Completed a purchase in the last 60 days"

- Custom fields: "Country is United States"

- Subscription date: "Subscribed after 2026-01-01"

4. Click Preview Count to see how many subscribers match.

5. Save the segment.

Segments are dynamic — they're re-evaluated at send time, so the subscriber count can change.

Automation Sequences

Sequences are multi-step automated email series triggered by an event (e.g., a new subscriber joining a list, a user completing a purchase).

Creating a Sequence

1. Go to Email → Sequences.

2. Click New Sequence.

3. Set the trigger:

- Subscriber joins a specific list

- Subscriber matches a segment condition

- Pixel event fired (e.g., purchase, form_submit)

4. Add steps:

- Wait — delay N days/hours before the next step

- Email — send an email (design it inline)

- Condition — branch based on whether previous email was opened/clicked

5. Activate the sequence.

Example: Welcome Sequence

Trigger: Subscriber joins "Newsletter" list
Step 1: Send "Welcome to [Brand]" email immediately
Step 2: Wait 2 days
Step 3: Send "Our Most Popular Resources" email
Step 4: Wait 5 days
Step 5: IF opened Step 3 → Send "Advanced Tips" email
         IF not opened Step 3 → Send "Did you miss this?" reminder

Managing Enrollments

See who is currently enrolled in a sequence, where they are in the flow, and their status in Email → Sequences → [Sequence Name] → Enrollments.

Behavioral Triggers

Automrktr's conversion pixel can automatically enroll website visitors into email sequences based on their behavior.

For this to work:

1. The visitor must be an existing subscriber (identified by a cookie set when they clicked an email link).

2. The pixel event must match a sequence trigger condition.

Example Behavioral Trigger

Trigger: Pixel fires "purchase" event with value > $100
Action: Enroll subscriber in "VIP Customer Onboarding" sequence

Set up behavioral triggers in Email → Sequences when creating a sequence trigger.

Unsubscribe Management

Automrktr handles unsubscribes automatically:

• Every email includes a one-click unsubscribe link.
• When a subscriber clicks unsubscribe, they're taken to an email preferences page where they can:

- Unsubscribe from a specific list

- Reduce email frequency

- Unsubscribe from all emails

• Their status is updated immediately in Automrktr.
• Unsubscribed addresses are automatically suppressed from future sends.

You never need to manually manage unsubscribes — it's handled in real time.

Bounce Handling

• Soft bounces (mailbox full, temporary failure): Automrktr retries the send automatically.
• Hard bounces (invalid address, domain doesn't exist): The address is immediately marked as bounced and suppressed from all future sends.

Compliance

Automrktr's email tools are designed for compliance with:

• CAN-SPAM (US) — Requires a physical address in every email (add in Email → Settings) and a working unsubscribe mechanism.
• GDPR (EU) — Subscribers must have given explicit consent; data erasure requests must be honored within 30 days.
• CASL (Canada) — Requires either express or implied consent before sending.

You are responsible for obtaining and documenting subscriber consent. Automrktr provides the tools but you must ensure your list collection methods meet legal requirements.

Email Analytics

See [Analytics & Reporting](./09-analytics.md) for detailed email metrics. In summary, from Email → Campaigns → [Campaign] you can see:

• Open rate, click rate, bounce rate, unsubscribe rate
• Revenue attributed to this campaign (if purchase events are tracked)
• Geographic breakdown of opens
• Link click heatmap showing which links got the most clicks
• Device breakdown (desktop vs. mobile)