Analytics & Reporting

Automrktr consolidates performance data from your social media posts, email campaigns, Google Ads, and conversion tracking into a unified analytics dashboard.

Analytics Overview

Go to Analytics in the sidebar to access the main dashboard. It shows an aggregate view across all your connected channels for the selected date range.

Date Range Selection

• Use the date picker in the top-right to set your reporting period.
• Quick presets: Last 7 days, Last 30 days, Last 90 days, This month, Last month, Custom range.

Social Media Analytics

Overview Metrics

Platform Breakdown

The By Platform tab shows each metric split by Facebook, Instagram, LinkedIn, etc. so you can see which platform drives the most engagement for your content.

Post Performance Table

The Top Posts table ranks your posts by engagement rate, impressions, or reach. Click any post to see its full metrics and the original content.

Best Times to Post

Go to Analytics → Best Times to see a heatmap of engagement by day of week and hour of day. Automrktr analyzes your historical posts to show when your audience is most active.

• Green cells = high engagement
• Red cells = low engagement
• Click Apply to Schedule to use these optimal times as defaults in your campaign settings

Email Analytics

Go to Analytics → Email for email campaign performance.

Campaign-Level Metrics

Comparing Campaigns

Use the Compare toggle to overlay two campaigns and compare their performance side by side.

Subscriber Activity

In Email → Subscribers, click any subscriber to see their full history:

• Emails received and opened
• Links clicked
• Subscription status
• Conversion events attributed to email

Google Ads Analytics

Go to Analytics → Ads for Google Ads performance.

Campaign Metrics

Variant Performance

See how each A/B test variant performs within a campaign. The winner is highlighted once statistical significance is reached.

Attribution

Attribution answers the question: *which marketing touchpoints led to a conversion?*

Go to Analytics → Attribution to see how your social posts, email campaigns, and Google Ads contribute to purchases and other conversion events on your website.

Attribution Models

Automrktr supports multiple attribution models:

Switch between models using the dropdown in the top-right of the Attribution page.

Attribution Report

The attribution report shows:

• Top converting sources — which channels drive the most conversions
• Conversion path analysis — the sequence of touchpoints before conversion
• Channel comparison — social vs. email vs. paid search
• Revenue by channel — if purchase values are tracked

How Attribution Works

1. A user sees your Instagram post and visits your website → Automrktr logs a session tagged utm_source=instagram.

2. Three days later, they click your Google Ad → Automrktr logs a second session tagged utm_source=google&utm_medium=cpc.

3. They purchase on the second visit → the purchase pixel event fires with a value.

4. Automrktr ties the purchase to both sessions and attributes credit according to your chosen model.

For attribution to work, your posts and ads must link to URLs with UTM parameters, and the Automrktr pixel must be installed on your website.

Custom Reporting for Agencies

Agency accounts can generate white-labeled PDF reports for clients:

1. Go to Agency → Reports.

2. Select the client (Company) and date range.

3. Choose which sections to include: social, email, ads, attribution.

4. Click Generate Report.

5. Download the PDF — it includes your agency's logo and branding, not Automrktr's.

Reports can also be generated in bulk for all clients at once.

Data Refresh Rates

Exporting Data

All analytics views have an Export button that downloads the visible data as a CSV. Use this to:

• Build custom reports in Excel or Google Sheets
• Share raw data with clients
• Feed data into your own BI tools